Radio ratings: Sydney – 2UE becomes least listened to commercial station as smoothfm continues its march

Fairfax Radio Network’s troubled talk station 2UE has become the lowest rating commercial station in Sydney, new numbers released today by Nielsen show.

Monday to Friday share | Source: Nielsen

Monday to Friday share | Source: Nielsen

The network’s Monday to Friday share slipped to 3.8 per cent of the available audience, putting it just behind Macquarie Radio Network’s easy listening station 2CH which averaged 3.9 per cent.

The only stations in Sydney to fare worse the 2UE were from the ABC including Radio National and ABC News Radio.

smoothFMMeanwhile, the growth of DMG’s new easy listening station smoothfm has continued, with the channel moving up to a 7.4 per cent share. Smoothfm’s growth came on the back of strong growth in every time slot except for Bogart Torelli’s More Music Breakfast Show where it had a 4.7 per cent share. In drive, smoothfm’s Byron Webb has a 9.2 share, and the station had a 9.5 per cent in the 7pm to midnight slot, a jump of 2.6 share points.

A delighted Paul Jackson, DMG’s group programming director, told Mumbrella: “We are unstoppable now. We have real momentum. We always believed we could be a number one brand, and that we could do it in three years. We are half way there.”

Southern Cross Austereo’s 2Day FM remained the top FM station with a share of 9.9 per cent, up from 8.5 per cent.

DMG’s Nova remained in second place with an 8.0 per cent share, just ahead of stablemate smoothfm.

Fourth in the FM battle was ARN’s WSFM, which rated 6.1 per cent, just ahead of ARN’s Mix106.5 which averaged 5.6 per cent.

Meanwhile, the biggest station in Sydney remains MRN’s AM talk station 2GB, which averaged 13.2 per cent.

And with just one more ratings release before the end of the year, the Kyle & Jackie O Show appears set to bow out as the top FM breakfast show. The duo saw their share rise from 9.9 per cent to 11.2 per cent, the biggest increase in the timeslot. On Friday the duo announced they were leaving 2Day FM with ARN revealing over the weekend that it is in talks to sign them.

Next came Nova’s Fitzy & Wippa show, which saw share slip slightly from 7.3 per cent to 7.1 per cent.

Jackson said that the upheavals around Kyle & Jackie O presented an opportunity for Nova and smoothfm. He said: “The Sydney market place is about to have the earthquake we’ve been looking for.”

WSFM’s Jonesy & Amanda fell from 6.7 per cent to 6.3 per cent. And Mix’s Yumi Stynes and Sami Lukis –  the most likely to lose their berth to Kyle & Jackie O – increased their share slightly from 4.0 to 4.2 per cent in the latest ratings book.

ARN’s group programming director Duncan Campbell told Mumbrella that the numbers for both WSFM and Mix had been something of a disappointment. He said: “We are still very confident in the WS format. it’s recovering from a couple of wobbly books and the reality is, it is being challenged by smooth. Smoooth is positioning itself almost as an oldies station.”

Reiterating his support for the Jonesy & Amanda show, Campbell said: “The reality is next to Kyle and Jaxckie O, they are the only heritage breakfast show in Sydney and we are very muchy committed to them.”

On the Stynes and Lukis Mix show, Campbell said: “4.2 is not where we would want to see that show.”

In the AM breakfast battle, 2GB’s Alan Jones remains top with a 16.2 per cent share. ABC702’s Adam Spencer, who leaves at the end of the year, fell slightly to a 10.9 per cent share. 2UE’s Ian Dickson & Sarah Morice delivered a share of just 3.5 per cent.

In drivetime, the Fifi & Jules show returned to top slot for 2Day FM, with a share of 9.8 per cent, up from 9.2 per cent. This was just ahead of Nova’s Meshel, Tim & Marty which rated 9.3 per cent, down from its timeslot winning 9.4 per cent last time.

The ratings cover August through to the end of October.

Monday to Sunday share:

Monday to Sunday ratings | Source: Nielsen

Monday to Sunday share | Source: Nielsen


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