Radio ratings – Sydney and Melbourne. Ups and downs for Classic Rock as Adam Spencer overtakes Kyle & Jackie O
It was swings and roundabouts for DMG’s Classic Rock in the final set of radio ratings for 2010, with the young station picking up audience in Sydney and losing it in Melbourne.
The station improved its audience share from 2.8% to 3.3% in Sydney, but dropped from 3.3% to 2.7% in Melbourne.
Meanwhile, new Melbourne talk station MTR made a slight improvement, albeit from a low base – up from 1.2% to 1.4%.
In afternoons, Hamish & Andy bowed out of their daily Today Network slot for Austereo with a drivetime share of 20.5% in Melbourne and 13.2% in Sydney – number one in both markets.
In mornings, Kyle & Jackie O’s 2Day FM breakfast show maintained its number one commercial FM show crown in Sydney, although share fell from 11.8% to 10.5%. As usual talk station’s 2GB’s Alan Jones was on top in Sydney with a 17.8% share, but ABC 702’s Adam Spencer (with the help of cricket coverage) also came past Kyle & Jackie O, with share growing from 10.4% to 12.4% for the non-commercial offering.
The situation was repeated for overall weekly audience share, with ABC 702 edging past 2Day FM for second place behind 2GB.
Austereo’s head of content Craig Bruce told Mumbrella that a highlight for the company was Triple M finishing the year with share of more than 5% after starting with around 3%. He added: ‘All the indications are we are expecting further growth.”
DMG’s Sydney boss David Borean told Mumbrella: “From a Nova perspective, the changes we’ve achieved this year give us confidence for 2011.” For Classic Rock he said of the Sydney result: “It’s a very positive way to finish.”
He added: ‘So many of our strategies and talent initiatives for next year are yet to come to light.”
Meanwhile, the second placed commercial FM breakfast show in Sydney – Merrick, Dools and the now departed Ricki-Lee Coulter – on Nova stood still at 7.5%.
In Melbourne, the growth of the Eddie McGuire-helmed Triple M Hot Breakfast ended with a drop from 7.1% to 5.8% – the biggest breakfast fall in the city.
The biggest increase in Melbourne breakfast audience came for 3AW, with Ross Stevenson and John Burns jumping from 17.4% to 19.7%.
Link: The Nielsen ratings
Sydney Monday-Sunday share:
- 2GB 13.3% -1.0
- ABC702 10.2% +1.3
- 2DAY 10.1 % 0.0
- NOVA96.9 7.9 % +0.9
- WSFM 6.9 % -0.8
- 2UE 6.2 %+0.3
- 2CH 6.0 % -1.1
- 2MMM 5.3 % +0.4
- 2JJJ 4.1 % -0.7
- MIX106.5 3.9 % 0.0
- Classic Rock 3.3 % +0.5
- ABCFM 3.1 % +0.2
- 2RN 2.7 % -0.2
- NEWSR 2.2 %-0.4
Melbourne Monday-Sunday share:
- 3AW 15.4% + 1.2
- FOXFM 12.4% +0.4
- ABC774 12.1 %-0.5
- MAGIC 6.2 7.4% -1.2
- GOLD 7.4% +0.1
- NOVA 100 6.5 % -0.2
- MIX101.1 5.8% +0.0
- 3MMM 5.1% -1.5
- 3JJJ 4.3% +1.2
- SEN 4.3% -0.5
- 3RN 3.4 % +0.2
- ABCFM 2.6 % -0.1
- Classic Rock 2.6 % -0.6
- NEWSR 2.0 %0.3
- MTR 1377 1.4 % +0.3
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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I love Adam Spencer & 702 !
Sooo much better than the rest of the crap on the morning drive to work!
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I now don’t feel so old for enjoying Adam Spencer and ABC 702. I cannot believe that people actually listen to Kyle and Jackie O, they make Australians look like ignorant fools. They are an embarassment to our nation, however they seem to rate…. Roy and HG are still great on their one afternoon per week on 2MMM.
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Adam Spencer has more listeners than Kyle. Yet Kyle is probably paid ten times more than the talented Adam.
Where’s the justice?
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Watch the ratings plummet next time in the Drive Time slot for 2DAYFM after the exit of Hamish & Andy.
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Why do AC Nielsen take so bloody long to put the ratings up on their website? The sooner this company gets the flick the better. Is possible for Mumbrella to put up the links to the ratings, like you have done in the past?
Cheers Scott
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Hi Scott, there is a set and agreed industry protocol that The Nielsen Company follows on survey day. This starts at 10am (EST) with the first of the market releases and we provide the stations a window for them to do some internal analysis before the results are posted to the wider community. We have to ensure all markets have been covered before the results go public – this is a contractual obligation.
Peter
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