Radio ratings: Sydney – WSFM overtakes 2Day FM for share, while Nova wins on cumulative audience

Sydney share - Monday to Sunday | Source: Nielsen

Sydney share – Monday to Sunday | Source: Nielsen

2Day FM is no longer Sydney’s number one commercial FM station after being overtaken by ARN’s WSFM in share and DMG’s Nova in cumulative audience, according to new ratings for Monday to Sunday share released today.

The reversal is the first time in seven years that Southern Cross Austereo’s 2Day FM has lost its crown. The last time WSFM was number one was in 2005, while Triple M was briefly number one in 2006.

In Monday to Sunday share, 2Day FM’s share fell from 9.3 per cent to 8.4 per cent while WSFM held steady on 8.5 per cent.

Duncan Campbell, ARN’s programming boss, told Mumbrella: “Consistency is a cliched word, but when you look around the country, brands that have been consistent over a long time are the ones that have been successful.”

WSFM’s Jonesy & Amanda breakfast show is on a share of 8.9 per cent, close to Kyle & Jackie O’s 10.2 per cent for 2Day FM although the duo remain the number one FM commercial breakfast show.

In Monday to Friday share, 2DFayFM, owned by Southern Cross Austereo, is still number one with share down from 10 per cent to 8.9 per cent, while WSFM slipped from 8.4 per cent to 8.3 per cent.

2Day FM’s biggest drop came in drive, where the slot occupied by Hamish & Andy on Mondays and Fifi & Jules the rest of the week dropped from 11.1 per cent to 9.3 per cent.

Nova’s Meshel, Tim & Marty drive show is now close behind on 8.9 per cent, despite a slight fall from 9.2 per cent to 8.9 per cent.

The first meaningful results for ARN’s new Sydney breakfast line up of Sami Lukis and Yumi Stynes on Mix 106.5 saw the duo experience a slight decrease in share. However, the fall was marginal, with a drop from 3.1 per cent to 2.9 per cent on the previous period. The ratings survey covers January 20 to March 30. Stynes and Lukis went on air at the end of January.

sydney cumulativeMeanwhile, as well as share, Nielsen’s cumulative audience numbers – the people tuning in across the period – were also released to stations today. Nova  – with a move from 758,000 to 831,000 took the top slot from 2Day FM which dropped from 853,000 to 823,000.

In breakfast, Nova’s Fitzy & Wippa (430,000) closed the gap on Kyle & Jackie O (487,000).

DMG programming boss Paul Jackson told Mumbrella: “Where Nova is heading in Sydney is riveting. Fitzy and Wippa and working so hard day in and day out to get there.”

Meanwhile, talk station 2GB remained the biggest station in overall share.

Southern Cross Austereo metro boss Guy Dobson acknowledged WSFM’s “consistent format” but pointed out that much of its gain had come in the 55-64 age group. He suggested that WSFM may also have gained from ARN’s reformatting of Classic Rock to smoothfm.

In the 18-24 and 25-39 demographic, Nova is top.

Sydney Monday to Friday share | Source: Nielsen

Sydney Monday to Friday share | Source: Nielsen


Syd-Mon-Sun survey 2 2013


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