Radio remains dominant as more people listening to audio online: Edison Research & CRA
Edison Research and Commercial Radio Australia (CRA) have today published the sixth annual Infinite Dial Australia study, reporting that while online audio listenership is steadily climbing, radio still remains dominant across live, steamed and catchup listening options.
According to the report, the number of Australians listening to audio each week has increased by 8% over the last year, up to 71% of the population aged 12+ from 66% in 2021, and 46% when the study first started in 2017. Monthly listening also rose, up to 78% from 74% last year. Here, online audio comprises AM, FM and DAB+ radio stations listen to online, as well as podcasts and music streaming services.
