Radio Rentals appoints CHE, OMD and The PR Edge

Radio Rentals and Rentlo in South Australia has appointed Melbourne-based Clemenger Harvie Edge, CHE subsidiary The PR Edge and OMD after a competitive review that began in January. The incumbent agency was Brisbane agency BCM.

All three agencies begin work on the client immediately.

Radio Rentals and Rentlo General Manager, James Marshall, said: “Radio Rentals and Rentlo have a long, proud history of offering the best and fairest service to Australians looking to rent leading household appliance brands. With CHE and The PR Edge on board, we look forward to developing closer relationships with our existing customers and attracting new customers as well.”

On OMD, he noted: “We were impressed with OMD’s ability to genuinely understand our customer base and are excited by the data capabilities they can bring to our marketing mix.”

CHE chief executive Mark Coad said: “We’ve thoroughly enjoyed getting to know their business and their customers during the pitch process and we look forward to helping Radio Rentals and Rentlo to continue enabling everyday Aussies to acquire the household items they need.”

Coad added that winning the business capped off a good 12 months for his agency with wins on Retravision, Pacific Brands, The Salvation Army and adairs.


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