Radio revenue surges ahead
Radio advertising’s bounceback continued in November, powered by double digit growth in Sydney, Melbourne and Adelaide, Commercial Radio Australia said today.
According to the Deloitte-compiled numbers, all five metro markets saw growth compared to the same month a year before:
- Sydney +11.26% – $20.5m
- Adelaide +10.6% – $5.79m
- Melbourne +10.37% – $18.975m
- Perth+7.48% – $8.575m
- Brisbane +4.25% – $10.53m
Overall revenue was up by 9.23%.
The numbers are particularly encouraging for the radio sector, because they represent more than a year of growth for the industry. The same period last year had seen a 4% growth on 2008.
The first five months of the financial year have seen the metro markets grow revenue by 10.64%.
Joan Warner, CEO of CRA, said: “The industry is on track to record a positive result for the 2010 year but must continue to stay focused on promoting radio as an effective and efficient advertising medium.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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Hadley, you are a hardly …when big bad J Laws pouts his protrusive red lips against that golden mike, you are in trouble son. The Parrot may rule the breakfast fest, but the king of ‘cash for comment’ is back with a venomous venom. Beware Hardly.
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