Radio turns the corner as Sydney regains its crown from Melbourne

Melbourne’s brief stint as Australia’s number one radio market has ended after just one month.  

In figures for October, Melbourne had nosed ahead of Sydney, with a market worth $17.8m for the month, compared to Sydney’s $17.59m. It was the first time that Sydney’s radio market had been behind Melbourne.

But in new figures from Commercial Radio Australia released this afternoon, Sydney is back on top, while the national radio sector has shown growth for the first time this year.

According to the numbers prepared by Deloitte, national advertising revenue was up by more than 4% in November compared to the same month last year with metro revenue of $58.95m.

Sydney grew by about five per cent year-on-year to $18.42m, while Melbourne grew by three per cent to $17.19m. Brisbane grew by more than 8% to $10.1 million and Perth grew by nearly4% to $7.97 million. The only fall was Adelaide , down by just over 2% to $5.24 million.

Joan Warner, CEO of the CRA said: “This is a great way to end the year which has been a challenging one for all metropolitan markets and particularly Sydney.”


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