Radio suffering from ‘blandification’ and needs new ideas: Kate Langbroek
The media has become obsessed with diversity of appearance, but still languishes when it comes to providing consumers with a diversity of ideas, the Hit Network’s drive-time host Kate Langbroek has argued.
Langbroek (far right) says “the tide is coming”
Soon, she said, consumers will start demanding more from their media outlets.
“People seem to be obsessed with diversity, but not of ideas – so diversity of apperance, but not of ideas,” she said. “I just think that the tide is coming where people will want to hear something different and fresh and fearless.”
For at least breakfast, while they are all using the boy-girl-boy format that is supposed to be “hilarious”, “fun” and “whacky” , usually with hosts with stupid names such as “Stevo”, “Fuzz”, and whatever variation of girl’s name the producer can pull out of the hat, of course it is going to be samey, samey and boring as bit shit. Just more of the same, day after, day, week after week, month after month and year after year.
Drive also hasn’t really changed since I originally moved to Sydney in 1995 for goodness sake when there was Martin Molloy. Well one member has changed I suppose …
With the occasional “secret sound” thrown in to keep it “fresh”.
Bah! Bring back Denton, Mulray, or better (and here’s a throw back) Bob Stuart on 96fm# in Perth. In fact, bring back the whole original 96fm# format. It worked a treat then and will work again.
Love it when people come in and say creativity is dying. We need better ideas. Need to be more creative. Think different and shake things up. Thanks Kate. Look forward to seeing what you come back with.
Yep… just like Sam Wood talking about the murky world of digital.
Stay in your lane, pretty boy!
Who will win the big battle of radio?
Fozzy and Jo – Playing the same as everyone else
Arse and Lady – Playing the same as everyone else
Jojo and Macca – Playing the same as everyone else
New ideas? Yes please.