Radio talent to discuss how to create content that gets the media talking

mUmBRELLA360logo 2012Mix FM’s drivetime host Anthony Simpson, WSFM’s Brendan Jones and Nova team of presenter Ryan Fitzgerald and producer Tom Ivey are to appear in a session at this week’s Mumbrella360 discussing how to create radio content that drives PR for shows.

Simpson co-hosts the Ant & Sami Lukis show which airs in Sydney and Melbourne from 4-7pm. Jones co-hosts Jonesy & Amanda in the Morning on WSFM in Sydney. Ivey is producer on Nova’s Sydney’s Fitzy & Wippa breakfast show. Also in the panel is Ralph van Dijk of audio agency Eardrum.

The panel will look at creating events within shows that also generate publicity for the station.

One recent example was Fitzy & Wippa’s stunt of hosting the world’s shortest man in Sydney, which made headlines around the world.

The session is a late replacement for a planned segment – Fuck Yeah, Side Projects – which had to be dropped after some of the panel were unable to attend.

Mumbrella360 takers place at the Hilton Hotel in Sydney on Wednesday and Thursday. Tickets are on sale until 5pm tonight.


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