Three Australian campaigns see metal as Eardrum gets a Gold

Australian radio specialist Eardrum has won four Cannes Lions including  a Gold and three silver for a selection of campaigns for global and local clients.

Leo Burnett Sydney, Saatchi & Saatchi Sydney and ClemengerBBDO Melbourne all picked up Silvers for campaigns in the category.

Eardrum won its awards for three ads made in conjunction with BBDO Impact Dubai for Commercial Insurance, with a series of spots called Lebeau, Pedro and Timmy, whilst its other Silver was alongside Leo Burnett Sydney for Meeting/Dad/Ballet in the Samsung Safer Driving Program campaign.

The Grand Prix was handed to three spots from Lucozade South Africa by Ogilvy & Mather South Africa utilising a monologue voiceover explaining a draining life event someone would have to go through and emphasising how the drink could help.

Jury president Tony Hertz said it was a unanimous decision for the Grand Prix, adding: “The more we heard this campaign the more we enjoyed it, we were pleased to hear it again. It’s a real campaign for a real advertiser with real radio craft.

“The fact it’s a straight radio campaign with no gimmicks is a wonderful thing these days in radio.”

Saatchi & Saatchi’s work for drinks company Capi saw the spots The Alpine Marmot, Marathon Cyclists and Toilets win.

ClemengerBBDO picked up for three spots for Mars M&Ms Argument, Tears and Refill.

However, the winners of last month’s Siren Awards, DDB Sydney’s Road ad for Volkswagen did not make the winner’s list.

Alex Hayes in Cannes

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