Radio’s ad revenue decline eases
The decline in radio advertising may be slowing down, revenue figures for August released by Commercial Radio Australia appear to suggest.
Although the market fell by 4% compared to the same month a year before, this was an improvement on the 5% decline in July.
Sydney continued to be a tough market, with revenue falling by more than 8% to $15.9m. And Perth saw an even bigger fall – of around 10% to $6.4m. Brisbane was down by 6% to $7.7m.
But Melbourne was up by nearly 2% to $15.5m and Adelaide grew by almost 3% to $4.8m.
The national metro radio market was worth just over $50m, according to the CRA figures.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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I can understand Adelaide embracing radio as a community focused medium. But Melbourne? what is the logic in that? is there something contextual I am not hip to?
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i hate ads on the raoio!!!!!!!!!!!!! i want 2l isten 2 music and al lthgey paly ias addsssssss :((((((( xx luv pRiTiGuRl xxxxxxxxxxxxx
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