Rainbow light reflectors surround ANZ’s ATMs for Mardi Gras celebrations
ANZ has unveiled its 2018 ‘GayTMs’ which are covered in light reflectors to make the machines appear rainbow.
The GayTMs, installed at Oxford St, Pitt St, Newtown and Bondi Beach, have been created in celebration of the 40th anniversary of the Sydney Gay and Lesbian Mardi Gras Parade.
Mark Hand, ANZ’s managing director, business and private banking and chair of ANZ’s Diversity Council said the GayTMs, first launched in 2014, are an extension of ANZ’s 12 year long sponsorship of the Mardi Gras.
“The GAYTMs are one of the many ways we show our support for Mardi Gras, the LGBTI community and our diverse and inclusive workforce.
“ANZ’s Pride Network promotes the important values of diversity, inclusion and respect for the bank’s staff and customers, and we’re proud to have this recognised as the 2017 AWEI Employer of the Year for the Australian LGBTI Inclusion Awards,” Hand said.
Credits:
- Client: ANZ
- Creative Agency: TBWA\Melbourne
- Public Relations Agency: Thrive
- Media Agency: PHD
- TBWA\Melbourne:
- Chief Creative Officer: Paul Reardon
- Creatives: Magnus Flynn. Olivia Romas
- Head of Art: Eric Benitez
- Production:
- Senior Producer: Nik Round
- Senior Producer: Rachel Foley
- Senior Digital Producer: James Siebert
- Content Producer: Stephanie Leddin
- Editor: Tom Lock
- Account Service & Planning:
- Regional Group Head: Ricci Meldrum
- Client Partner: Claire Tenzer
- Project Director: Amelia Van Veenendaal
- Project Manager: Lauren Ellis
- Planning Director: Paul Arena
- Production Company: Revolver/Will O’Rourke
- Artistic, Design & Project Director: The Glue Society’s Luke Nuto & Alice Cogin
- Managing Director/EP: Michael Ritchie
- EP/Head of Projects: Josh Mullens
- Producer: Isabella Vitelli
- Production Designer: Sam Hobbs
- Construction Manager/Art Director: Cameron Stanton
- Music
- Music composition – Tristan Dewey at Bang Bang Studios
- Vocalists – Bec Ivanov & Kylie Auldist
- Thrive:
- Business Director: Lucy Allen
- Senior Account Director: Mark Detre
- Account Director: Adam Valentine
- Account Manager: Candice Wyman
- PR Assistant: Alexa Painemilla
- PHD:
- Group Business Director: Jordan Smith
- Planning Director: James Ramsey
- Account Executive: Ryan Ambrose
- Social Media Manager: Terri Coad
By 2020 it’ll be some tinsel and tape…
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