Ralph named as official outfitter for the Australian Open
Ralph Lauren is the Australian Open’s official outfitter for 2025.
The announcement:
Ralph Lauren returns as the official outfitter of the Australian Open in 2025 for its fifth consecutive year. This dynamic partnership is the third Grand Slam tournament in the Ralph Lauren portfolio, alongside The Championships, Wimbledon and the US Open Tennis Championships.
As the official outfitter of the Australian Open in 2025 (AO25), Ralph Lauren dresses up to 4,000 staff, including all on-court officials and ball kids, as well as offering a commemorative Australian Open collection of apparel and accessories.
In 2025, Ralph Lauren’s partnership as official outfitter expands to a new category, with the brand providing sunglasses to all ground crew, ball kids and match officials across the tournament as the Official Sunglasses of the Australian Open.
Ralph Lauren is also the proud presenting partner of the Glam Slam at Australian Open – an event supporting the LGBTQIA+ community, held during the tournament, governed by the Gay and Lesbian Tennis Alliance.
The Ralph Lauren Australian Open Collection
The Australian Open collection features iconic Ralph Lauren styles such as polo shirts, jackets, headwear and accessories in a bold colour palette inspired by the tournament’s fresh energy and playful spirit. The Australian Open ball kid uniforms and staff apparel feature moisture-wicking properties and UV protection, designed for the Australian summer. Building upon the Company’s commitment to sustainability, the ball kids’ Polo will be made with yarns derived from recycled plastic bottles.
In addition, Ralph Lauren has designed a new series of commemorative towels for the AO25, launching from October 2024, available online on www.ralphlauren.com.au.
Following this launch, the full assortment of the Ralph Lauren Australian Open Collection will be available for purchase on-site at the Ralph Lauren Australian Open retail pop-up stores, and at Polo Ralph Lauren retail stores and at www.ralphlauren.com globally, beginning November 2024.
Create-Your-Own Customisation Program
Ralph Lauren’s iconic Create-Your-Own (CYO) customisation program will be available on-site in Melbourne at AO25 with a series of new tennis inspired motifs incorporating Polo icons that customers will be able to purchase and customize with their name or initials, by embroidering and printing specially on a selection of classic Ralph Lauren styles and designs. For fans who can’t make it to the tennis this year, the AO25 Ralph Lauren CYO designs will also be available online at www.ralphlauren.com.au.
Source: MAXMEDIALAB
