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The problem with working in digital media is that one can get sucked deeply into the jargon whirlpool without even realising it.
One day you wake up and it turns out that you can no longer speak in everyday English.
Unfortunately for Nova Entertainment’s digital boss Chris Rann, it happened on the day he was due to record an interview for Alan Kohler’s much-listened-to Talking Business in-air Qantas show.
The show, which is available on Qantas flights until the end of the month (or online via this link), is worth a listen just for Kohler’s heroic and repeated attempts to get Rann to speak in plain English.
And these people are supposed to be in the communications business!
This site may be useful to Mr Rann ahead of his next interview –
http://www.corporatewank.com
Ahhh … Mr Rann! Solid choice of words! *two thumbs up, awkward side look*
I’m surprised that “Disruption” and “Innovative Connections” didn’t make it to the highlight reel.
This is far from the worst babble I’ve ever seen!
That was hardly ground breaking digital jargon. Maybe says more about how far behind Mr Kohler is, rather than how jargonistic Mr Rann was. In saying that, its also about knowing your audience.
I agree with Sydney 2100, it is Mr.Koheler with the issue here. Seriously the only people who refer to a Mr or Mrs in these times is someone struggling to stay afloat or relevant in a world where it’s not journalists writing the agenda. It’s content creators/editors/producers – who are usually running solo doing multiple tasks, all in the name of modern journalism. Wake up Mr.Kohler, the profession has moved on past a journalist with a ticket and a few carefully selected barbed words. Back at the start of the decade radio networks were some of the first to embrace this digital vortex, where the lone Content person would write/film/edit/manipulate images and then upload the whole kit and kaboodle to the interweb and then promote the content on social networks.