Rapid fire Maccas cheeseburger ad wins round four of radio’s Siren Awards
An ad for a McDonald’s cheeseburger lunch deal called “Amazing” has won the single and overall prize in round four of Commercial Radio Australia’s Siren Awards.
Written by Cameron Hoelter and Richard Morgan from DDB Sydney, the ad features a deadpan exchange between a customer and a server and was inspired by a movie scene.
“There was a great scene in the movie Uncle Buck where John Candy and Macaulay Culkin have a really dry, rapid-fire question and answer conversation and we thought it might funny to do something similar in a radio ad,” they said in a joint statement.
The “Amazing” ad was winner of round four of five of the Siren Awards and goes into final for the Gold Siren to be announced in May.
The Gold Siren winner will receive airfares, accommodation and tickets to this year’s Cannes Advertising Lions Festival in June.
Other category winners in round four of five were for the Britax Safe n Sound child car seat in the campaign section, written by Eamonn Dixon and Daniel Grech from DDB Melbourne.
Craft category winner was “Back In The Day” for South Australian Tourism, by Ralph van Dijk (Eardrum) and Abby Sie (Song Zu).
All winners can be heard at www.sirenawards.com.au
This is the second time that scene has been appropriated by an Australian agency. The first one was ages ago, for a soup TVC by FCB I think. Won a bronze lion.
User ID not verified.
To my ears, this is just another plain, ordinary, vanilla, bland, normal, everyday, regular, predictable, same/same, boring old ad.
It ain’t clever, it ain’t amusing, it ain’t charming, it ain’t anything.
If this is the best that radio advertising can find, we are in DEEEEEEEP DOO-DOO.
They used to call Radio the THEATRE OF THE MIND. I always thought it was better as THEATRE OF THE BLIND, but this ad, geepers: this is radio as theatre of the BLAND.
User ID not verified.