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Rare Cancers Australia tackles discrimination against rare cancers in latest campaign

Rare Cancers Australia has launched a campaign to combat the discrimination those who suffer from rare cancer encounter.

Created by J. Walter Thompson, the ad aims to remind Australians “cancer is cancer” with the ad launching on World Cancer Day.

The ad is filmed at Chris O’Brien Lifehouse cancer hospital and features real patients, including Australian Paralympic gold medalist Kelly Cartwright, suffering from rare cancers.

Rare Cancers Australia’s new campaign aims to push the message cancer doesn’t discriminate against, race, age or religion and those suffering from any rare cancer should have the same access to affordable treatment.

Co-founder and chief executive of Rare Cancers Australia, Richard Vines, said in a statement: “It really should not matter what cancer you get. Cancer is cancer.

“While we’ve seen an increasing awareness of RLC cancers and government implementations to improve the lives of those living with RLC cancers, the fact remains that the 52,000 Australians diagnosed with a rare or less common form of cancer every year do not have the same access to treatment compared to those with common cancers.

“Our aim is that this video will make people aware of the problem, inspire action and work with us so that all cancer patients get the support they are entitled to. We hope the video will drive home the importance of an urgent review into the unequal opportunities people with RLC cancers are given.”

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