Cricket the key ingredient in week’s TV ratings as Ten and Nine share honours

Tim Burrowes

January 15, 2017 1:10

Cricket remained the most important ratings ingredient in the second week of 2017, with Big Bash League driving Ten to victory among the 25-54 and 16-39 audience demographics, while Friday’s one day international between Australia and Pakistan helped the Nine Network win the All People battle.

The first game of the international one day series was most watched program of the week, according to preliminary overnight metro ratings from OzTam. It averaged 1.006m, the only program to draw more than 1m metro viewers during the week.

Too good.#AUSvPAK | https://t.co/IXovTqhuAo pic.twitter.com/irEEdO7tqY

— Wide World of Sports (@wwos) January 13, 2017

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.