Slight ratings improvement for The Bachelor in new Wednesday night timeslot

the bachelor logoChannel Ten’s first Wednesday night outing of The Bachelor saw a slight lift in its audience last night to 656,000 across the five city metro.

The show was 15th for the night. However, it was still fourth in its timeslot behind Big Brother on Channel Nine, Slideshow on Seven and the ABC’s 7.30 and QI repeat.

But The Bachelor was seventh in Ten’s target category of 25-54s.

Ten moved the show to the less competitive Wednesday night timeslot at 7.30pm after the show’s audience declined of its launch from 669,000 last Sunday to 622,000 in its second outing Monday, and then again to 576,000 on Sunday.

Seven’s Grant denyer hosted Slideshow, also on at 7.30pm, lost over 100,000 viewers from last week, falling to 765,000.

Nine’s Big Brother with 819,000 viewers between 7pm and 8pm. Big Brother was 12th for the night and second in 25-54s.

Nine also won the early evening gameshow battle as Hot Seat overtook above Seven’s newcomer Million Dollar Minute for the first time since its launch on Monday. Eddie McGuire’s Hot Seat had a total audience of 599,000, while Grant Denyer’s Million Dollar Minute slipped to 550,000, although Million Dollar Minute won in Adelaide and Perth.

Top entertainment program of the night was adland chat Gruen Planet, which despite a slight drop from last week retained 988,000 viewers.

Ten’s Sydney beach drama Wonderland, also on at 8.30pm, had 637,000 viewers last night, another small lift for Ten on last week. Wonderland was second in its timeslot, over Arrow on Channel Nine, which had 618,000. Wonderland was fifth in 25-54s.

ABC1’s first episode of Julia Zemiro’s Home Delivery at 9pm was 14th for the night and first in its timeslot with 699,000 viewers across the five city metro, preliminary overnight ratings from OzTam show.

In the morning battle, Seven’s Sunrise had 348,000 viewers over Today’s 295,000 for Channel Nine. Today won in Sydney and Melbourne where the battle was closest.

Seven narrowly won the night with a 19.6 per cent audience share over 19 per cent for Channel Nine. Ten had a 13.1 per cent share of the audience behind ABC1’s 15.1 per cent.

Wednesday’s top 15 shows:

  1. Seven News Seven 1,157,000
  2. Nine News Nine 1,154,000
  3. Gruen Planet ABC1 988,000
  4. Today Tonight Seven 936,000
  5. ABC News ABC1 914,000
  6. A Current Affair Nine 913,000
  7. Home and Away Seven 876,000
  8. Big Brother Nine 819,000
  9. 7.30 ABC1 799,000
  10. QI rpt ABC1 788,000
  11. Slideshow Seven 765,000
  12. Big Brother Confidential Nine 763,000
  13. ABC News Update ABC1 738,000
  14. Julia Zemiro’s’ Home Delivery ABC1 699,000
  15. The Bachelor Australia TEN 656,000

Wednesday’s share:

  • Seven 19.6%
  • Nine 19.0%
  • ABC1 15.1%
  • Ten 13.1%
  • 7mate 5.3%
  • GO! 4.1%
  • Gem 4.1%
  • ABC2 3.7%
  • SBS ONE 3.6%
  • ELEVEN 3.4%
  • 7TWO 3.3%
  • ONE 2.2%
  • ABC News 24 1.5%
  • ABC3 1.0%
  • SBS 2 0.9%
  • NITV 0.1%

Copyright of the Data is owned by OzTAM. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM.

Megan Reynolds


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.