Ray Lawrence wins best direction in a TV commercial for NSW Teachers Federation work at ADG Awards
The work of Australian screen directors has been celebrated at the ADG Awards held in Sydney tonight, which saw Ray Lawrence take home the award for best direction in a TV commercial for his work on the NSW Teachers Federation’s First Day campaign.
ADG executive director Kingston Anderson said: “The winners include some of the industry’s most experienced directors, such as Ray Lawrence, Rowan Woods, Geoffrey Nottage and Rachel Perkins, but also reflect the incredible new talent rising through the ranks who are working across the various screen platforms.”
The inaugural ADG Award for Innovation was awarded to Australian multi-platform content specialists Hoodlum. The company have recently worked on Ten’s Secrets and Lies, which was acquired by Channel 5 in the UK prior to Ten airing the series.
Great ad, great director…he really understands relationships…that’s the start of it all!
Still got it Rey !
Mmmm, I actually don’t agree, sorry Ray – it felt contrived to me and lacked the depth and authenticity that is needed to communicate the huge role a teacher makes to our society. That’s in script and performance.