Alf Stewart actor Ray Meagher fronts Australian version of Snickers ad

Snickers "You're not you when you're hungry" adHome And Away star Ray Meagher appears in the first Australian version of Snickers’ long-running “You’re not you when you’re hungry” campaign.

Meagher – bad tempered Alf Stewart in the soap – features in the Clemenger Melbourne BBDO ad as the angry alter ego of a hungry trail bike rider.

US actors to star in the campaign include Betty White and Joe Pesci. Last year also saw a New Zealand version featuring former Ten breakfast host Paul Henry:

Brad Cole, Mars Segment Leader, said of the Logie-winning Meagher: “He doesn’t normally do commercials – he’s very protective of his personal brand. But he’d seen the Betty White ads and just loved them. We feel so lucky to have such an iconic Australian actor working for Snickers.”

Shot at Appin Motor Cross track in NSW, the commercials were directed by Brendan Gibbons, who was also responsible for the Mars Runaway Train campaign released at the end of last year. The stunt man who takes the jump on the BMX bike is Rhys James, one of Australia’s leading parkour competitors.

The ad also briefly features  Martin Vaughan, best known for his Logie winning role in the ABC TV series Power Without Glory.



  • Marketing Director MARS– Nicole McMillan
  • Segment Leader – Brad Cole


  • Executive Chairman – James McGrath
  • Executive Creative Director – Ant Keogh
  • Senior Creatives – Seymour Pope, Tim Bishop, Paul Reardon, Simon Bagnasco
  • Senior TV Producer – Sevda Cemo
  • Print Producer – Mary Darzi
  • Group Account Director – Jennifer Chin
  • Account Director – Tim Clark
  • Senior Account Manager – Atlanta Sgro
  • Account Executive – Emma Smith
  • Michael Derepas – Planning Director
  • Matt Pearce – Planner

Production Company

  • Production Company – Curious Film
  • Director – Brendan Gibbons
  • Producer – Tara Riddell
  • DOP – Lachlan Milne

Post Production

  • Editor – Tim Parrington
  • Flame Artist – Eugene Richards
  • Post Production – The Butchery (offline) and The Refinery (online)

Sound Studio

  • Sound Designer – Paul Le Couteur
  • Sound House – Flagstaff Studios

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