Ray Warren comes out of retirement to voice Macca’s campaign
Legendary rugby league commentator Ray Warren has come out of retirement to commentate a new Macca’s campaign, created by DDB Sydney, which celebrates the restaurant as the place to visit pre-and post-game.
The campaign is voiced by Warren, and features some of the game’s biggest names past and present, including Wally Lewis, Ricky Stuart, Mitch Moses, Kezie Apps, Reuben Cotter, Jai Arrow, and Sam Thaiday.
It also features the below shot, which immediately goes into the advertising hall of fame.
“We know how much our customers love footy, and we are proud to provide a place for fans to meet before or after a game,” said McDonald’s director of marketing, Amanda Nakad about the campaign.
“Win or lose, we’ll always be there for fans and this campaign is the perfect expression of that.”
DDB Executive creative director, Matt Chandler, said: “It’s amazing the people who show up at Macca’s after the game. In this latest spot, Wally, Ricky, Ronald, and a proper dream team of league legends do a great job of helping Macca’s further build its connection with Aussie footy fans.”
The campaign features across broadcast TV, online video, out-of-home, paid social, digital, and in-stadium.
Creative Credits
Client: McDonald’s
Amanda Nakad – Marketing Director
Matthew Wallace – Senior Manager – Sport Partnerships
Nicole Micos – National Sponsorships Manager
Creative Agency: DDB
Matt Chandler – Executive Creative Director
Nick Cole – Senior Creative
Patrick Allenby – Senior Creative
Nick Cleeve – Group Business Director
Kurt Griffin – Business Director
Laura Oleart – Producer
Katharina Wynne – Strategy Partner
Media agency: OMD
Christian Agliozzo – Manager – Sports Partnerships
William Cottle – Executive – Sports Partnerships
Production:
Production Company – Powered Studios
Liza Goodall – Executive Producer
Justin McMillan – Director
Tom Low – Producer
Chris Budgeon – Photographer
Tim Tregoning – Director of Photography
Post House – Heckler
Andrew Holmes – Editor
Fergus Rothman – Colourist
Sound production – Rumble Studios
Daniel William – Sound Design
Michael Gie – Sound Producer
Keep up to date with Mumbrella Daily
Linkedin
Have your say