Say hello to Hubbl & Andy: Foxtel launches national campaign as Hubbl hits shelves
To accompany its official release date, Foxtel’s new TV technology, Hubbl, has launched a new national campaign led by long-time radio duo and media personalities, Andy Lee and Hamish Blake.
The campaign officially rolled out on Sunday under the banner ‘Hubbl & Andy’.
Featuring Blake dressed in a black and green Hubbl costume, while Lee plays the role of avid Foxtel consumer, the campaign pokes fun at the everyday pain points that come with streaming, and how Hubbl is the solution to the problems.
Andrew Wynne, principal at JOY (the creative agency that helped create the campaign), praised Blake and Lee’s abilities to translate the technology’s new offerings into something that resonates with audiences.
“As talent, Hubbl and Andy bring the many features and benefits of the system to life in simple, connective ways. They are great at showing how the technology solves real-life entertainment problems and frustrations, quickly and easily; making it all feel as fun and entertaining as it should be,” Wynne explained.
It’s the duo’s authenticity and likeability that made them the perfect choice for advertising Hubbl, says Hubbl executive director Dani Simpson.
“Hamish and Andy are the ultimate brand ambassadors bringing authenticity and likeability to the brand and elevating the creative with their unique tone and comedic delivery,” Simpson said.
“Hamish as a life-size Hubbl dancing to ‘Everybody’s Hubbl’n’ gets me laughing every time and we think it will help push Hubbl into the vernacular as a simplified TV and streaming experience.”
The roll out of the ‘Hubbl & Andy’ campaign is designed to cover three stages of the buyer journey, specifically “awareness, activating sizzling seven features to drive deep understanding of product benefits, and retail” by convincing potential consumers to head to an online or brick-and-mortar store to acquire Hubbl.
Australians will be able to see and hear the country’s number one podcasters’ campaign across several channels, including audio, digital, cinema, OOH and TV. Later on, the campaign is expected to undergo a refresh to spotlight TV product Hubbl Glass.
Linda Tyson, managing partner of Mindshare – a Sydney-based media agency that worked alongside Foxtel Group’s media team for the campaign – shared her excitement at the agency’s involvement in the creation of the campaign.
“The opportunity to launch such an innovative product to market and define the strategy from the start has been an incredible journey, and one that we are extremely proud to be part of,” expressed Tyson.
“We are excited to see our unmissable multimedia campaign come to life, and look forward to the success of this transformative technology.”
Hubbl is now available for purchase at retailers JB Hi-Fi and Harvey Norman, and on the Hubbl website.
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Matthew is the editorial assistant at Mumbrella. He previously worked for a marketing agency that focused on managed service providers and IT.
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