Razor loses Nike as account moves to Mindshare

June 27, 2013 4:43

Media agency Mindshare has won the multi-million dollar Nike account from Razor, Mumbrella can reveal.

It is understood the agency picked up the account servicing Nike’s Australian and New Zealand markets after working on the digital component of the account over the last year.

Nike moved the account to Mindshare without a competitive pitch. Mindshare is also the globally aligned agency for Nike.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics

3 COMMENTS

That hurts... 27 Jun 13

Does Nike have a creative agency in Oz?? Razor did some good stuff, but wouldn’t imagine Mindshare being capable of doing much more than media buying for a brand like Nike…

User ID not verified.

AJ 27 Jun 13

@That hurts… sour grapes by any chance?

User ID not verified.

That hurts... 28 Jun 13

Nope, they’ve just failed to impress me in the past, and with Nike being one of the very best brands in the world I’m surprised they don’t have a stronger creative partner here

User ID not verified.