Independent media group Razor has won the media planning and buying account of book seller Dymocks.
13 November, 2012: Razor today announced the addition of another leading brand to its suite of retail clients with bookseller Dymocks appointing the agency for its media planning and buying business.
Razor will kick off the win with the company’s 2012 Christmas Campaign followed by a series of campaigns next year.
Razor Managing Director, Jonathan Hopkins, says: “We are thrilled to add such an iconic Australian brand to our expanding retail portfolio. Our work with Dymocks begins as the company undertakes a new marketing approach to make books the preferred gift choice at Christmas. It’s both a challenging and exciting time for the publishing category and we are very pleased to be a part of it.”
The Dymocks’ business increases Razor’s retail portfolio and leverages their category knowledge, having had a successful 5 year partnership with publisher Hachette. Other key retail businesses who partner with razor include Nike, Dyson, Navman, EMI, Natuzzi, Paspaley, as well as 38 major shopping centres including Chadstone, Chatswood Chase and DFO.
Razor’s work on the Dymocks account is effective immediately.