Razor wins Dymocks
Independent media group Razor has won the media planning and buying account of book seller Dymocks.
The announcement:
13 November, 2012: Razor today announced the addition of another leading brand to its suite of retail clients with bookseller Dymocks appointing the agency for its media planning and buying business.
Razor will kick off the win with the company’s 2012 Christmas Campaign followed by a series of campaigns next year.