RCJ Group snares Dilmah Tea contract

Nathan Jolly

August 9, 2023 10:43

Dilmah Tea has appointed RCJ Group as its Australian media agency of choice, and will soon launch the Make The World a Better Tea brand campaign.

This campaign is a tribute to Dilmah Tea founder, Merrill J. Fernando, who passed away last month at the age of 93. Fernando coined the tea company’s famous ‘do try it’ slogan, and introduced the tea to Australian households in 1985.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.

Topics

Dilmah Tea RCJ Group

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RCJ Group snares Dilmah Tea contract

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