RCJ Group snares Dilmah Tea contract
Dilmah Tea has appointed RCJ Group as its Australian media agency of choice, and will soon launch the Make The World a Better Tea brand campaign.
This campaign is a tribute to Dilmah Tea founder, Merrill J. Fernando, who passed away last month at the age of 93. Fernando coined the tea company’s famous ‘do try it’ slogan, and introduced the tea to Australian households in 1985.
Fernando’s son, Dilhan C. Fernando, who is chair on the company, said of the upcoming campaign, “Make The World A Better Tea” is a fitting tribute to the everlasting legacy my father leaves with tea drinkers around the world.
“His spirit will forever inspire us to strive for excellence and make a positive impact on the lives of others.
“We are pleased to partner with the team at RCJ Group and share the next chapter of our story with millions of Australians who have embraced the Dilmah Tea brand so warmly.”
RCJ Media will drive the ongoing brand strategy, while RCJ company LeapFrogger will run digital, social, and e-commerce.
CEO of RCJ Group Carlos Correa said: “We are saddened by the passing of Merrill J. Fernando but are honoured to partner with Dilmah and build on the legacy that Merrill created. We look forward to working with the team on some very exciting projects.”
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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Dilmah Tea
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