Rdio and dmg launch music streaming joint venture

Rdio's Larner

dmg's O'Connor

Music streaming service Rdio has entered into a joint venture with dmg Radio Australia, in what the platform claims is a global first.

The deal covers all of DMG’s brands including Nova, smoothfm, Adelaide’s 5AA, Central Coast station Star FM and digital stations Koffee and NovaNation.

dmg’s stations and websites will promote Rdio services and curate playlists. Rdio is based on a listener subscription model with dmg and Rdio sharing the revenues from Rdio Australia.