F.Y.I.

REA Group gets programatic video capabilities

November 19, 2014 11:42

The biggest property site in Australia the REA Group has signed a deal with TubeMogul to launch programatic video ad capabilities on its platform allowing access to advertising data to selected agencies.

The release:

Sydney, November 19, REA Group (REA; ASX), owner and operator of Australia’s No. 1 property site realestate.com.au, has selected programmatic video provider TubeMogul to help use its audience data to present more relevant video advertising to realestate.com.au’s millions of consumers.

The digital advertising business said it was using TubeMogul’s online video platform to consolidate its vast pool of household transaction data, enabling advertisers and their digital trading desks to use that data to help boost the performance of branding campaigns.

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