Reactive launches in New York

Melbourne based  Reactive, which claims to be Australia’s largest independent digital agency, has opened an office in New York.

It will be headed by Carl Panczak,until recently Reactive’s Sydney GM.

Jason Ross has joined as Panczak’s replacement. He previously worked at UK agency View Strategic.

Reactive was founded in 1997. It lists its clients as Tesco, Reckitt Benckiser, Amnesty International, Maserati, BHP Billiton, General Pants Co, British Airways, Cricket Australia, Rip Curl and Pacific Brands.


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