Reactive wins Harris Scarfe digital account

Digital agency Reactive has won the account for retail chain Harris Scarfe.     

The announcement:

Global digital agency, Reactive has been appointed as Harris Scarfe’s exclusive digital agency following a four-way competitive pitch. Following the appointment, Reactive has developed a new website for Harris Scarfe, as well as implementing a new digital marketing strategy, which will lay the foundations for future growth in online retailing and promotion.

The new website, www.harrisscarfe.com.au, focuses on promoting Harris Scarfe’s catalogue specials and exclusive offers, as well as the wide range of famous brands and great value Harris Scarfe provides.

Harris Scarfe’s digital marketing strategy will involve implementing an ongoing online marketing program, eCommerce activities, a refreshed social media approach as well as email marketing to ensure customers keep buying both online and in-store.

According to Harris Scarfe, Reactive’s user-centred design approach and experience with high profile retail clients led the retailer to select Reactive from its short list of four digital agencies. Harris Scarfe was seeking a digital agency partner who demonstrated an understanding of retail and the challenges faced by retailers online and they were confident that Reactive had the retail industry expertise required.

The company was seeking a partner who could immediately add value to Harris Scarfe’s business, with the creative ideas and expertise to help grow Harris Scarfe’s business over the long-term.

“We selected Reactive because of its strategic approach, its focus on our customers, its retail experience and the outstanding creative quality of their portfolio of retail clients,” said Helen Stefanou, Digital Marketing Manager at Harris Scarfe.

Tim O’Neill, Joint Managing Director of Reactive added: “Harris Scarfe is poised for a new era of growth by embracing online as a great way to engage with existing customers and attract new ones.”

Reactive is a global digital agency with offices in Melbourne, Sydney, London and Auckland that specialises in providing eCommerce and digital solutions to clients in the government, retail, travel and not for profit sectors. Current clients include Harris Scarfe, Ambulance Victoria, British Airways, Jeanswest, General Pants Group, Rip Curl, Metropolitan Fire Brigade and Tesco.

Source: Reactive press release


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