Readers flee from The Guardian, Herald, Daily Mail, and news.com.au

Nathan Jolly

November 22, 2024 10:19

ABC News is the most-read news website in Australia for the second month running, as four of its competitors shed over three million readers between them in 30 days.

Last month, ABC dethroned news.com.au as the country’s top news site, following a renewed focus on hard news and a shift away from lifestyle content.

The national broadcaster can boast 11.7 million readers for the month of October, according to the Ipsos iris ranking report, now more than 600,000 readers clear of news.com.au, who have 11.1 million readers, down by over 650,000 from September.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.

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2 COMMENTS

Jenny 22 Nov 24

Sorry to be the odd one out here. I reckon they could do better in mornings. I’m thinking Throsby, Byrne, Loane etc. Nothing against Sarah but I have always found her 7/10. Let them aim high.
Shame the departure of Marnie is being overshadowed.
Bigger issue as of today is the loss of regular programs for cricket when it is also being broadcast on ABC sport digital and AM. Crazy

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Bernard Zimmermann 25 Nov 24

ABC is free, I suggest that this is the reason.