Real estate film production company Goldeneye Media launches in LA
Australian real estate film and production company Goldeneye Media has launched an office in Los Angeles.
Tracey Atkins is the managing director at Goldeneye Media
The announcement:
Goldeneye Media goes global with new Los Angeles office.
Leading Australian real estate film company Goldeneye Media has launched an office in Los Angeles to meet growing demand for its luxury storytelling, Goldeneye Media first entered the US market four years ago when it was called in to tell the story of a $100million Napa Valley estate, and the company’s production team has shuttled back and forth since to film some of America’s most prized and valuable properties.
Managing Director Tracey Atkins said the decision to launch officially in the US would allow Goldeneye to become more agile in terms of timelines and budgets, though stressed the company’s uniquely international approach would remain firmly in place with all projects continuing to be overseen from Australia.
“The key to our success in the US has been our Australian style, which is seen as a real point of difference” said Atkins.
“We tend to view and present properties a little differently, and the American agents and buyers find that it makes the campaigns feel more significant and exciting.”
“On the other side of the equation, our international cachè has allowed us to carve out a unique presence in the Australian market – local agents tell us our brandmark helps to underpin a property’s global credentials.
Over the past four years Goldeneye has been involved in numerous campaigns for record breaking US real estate, including the most expensive home ever sold in San Francisco and the long held ranch of Apple co-founder and former CEO Mike Markkula.
The company’s record in the Australian luxury market is equally impressive. It made both films for the two stage campaign the iconic Fairfax estate, “Elaine”, which remains the most expensive home ever sold in Australia.
The company also recently released the film for Australia’s most expensive apartment, “The Boyd Residence”, which is currently for sale for $66million. Both properties were being marketed by record holding Australian agent Ken Jacobs of Christie’s International Real Estate, with whom Goldeneye has worked extensively.
“We have been privileged to be appointed to some extraordinary campaigns in Australia and the US – including some incredible estates that were marketed privately to just a select group of buyers and were never publicly released to market,” said Atkins.
“While we love our work being seen and shared, our work has also proved immensely powerful in the unltra-private prestige environment. It can be seen by the many or the few as the vendors and agents desire – it’s the power of great video.”
Goldeneye’s LA unit will be headed up by Senior Producer Josh Stokes, who spent last year working in Australia to gather insight to the company’s unique approach to real estate storytelling.
Source: Goldeneye Media release
