Real-time crypto prices land on the streets of Sydney in OOH campaign
Cryptocurrency exchange OKX Australia has launched a summer campaign, developed by creative agency CLMG.
Bringing real time cryptocurrency prices through integrated API feeds to Sydney’s urban landscape, the OOH-focused campaign – ‘Summer of Crypto’ – is a first for Australia.
It features live Bitcoin and Ethereum price updates across 37 premium billboards in Sydney’s CBD, marking a significant milestone in crypto advertising.
“We’re bringing cryptocurrency into the daily conversation of Australians,” said Haider Rafique, OKX’s global CMO.
“By integrating live market data into urban spaces, we’re demonstrating how digital assets are becoming an integral part of our financial future.
“Following our official launch in Australia earlier this year, this campaign demonstrates our long-term commitment to the Australian market and reflects our mission to make crypto trading more accessible and transparent for local customers.”
The campaign has been designed to capture the attention of everyday Aussies, by comparative and thought-provoking message – for example, comparing the price of Bitcoin with the median house price over the past five years. The dynamic, real-time updates will be showcased via sleek creative from CLMG.
Misha Vaxman, co-founder of CLMG, added: “This initiative redefines how crypto service providers connect with audiences.
“At CLMG, we thrive on delivering best-in-class ideas that resonate locally while making a global impact. Partnering with OKX on this campaign has been a testament to the power of fearless creativity and innovation.”
The campaign will extend beyond OOH through an integrated digital media campaign, engaging audiences both in-person and online.
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Lauren McNamara was the associate editor at Mumbrella. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS. She left Mumbrella in August 2025.
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