Realestate.com.au is celebrating hitting a record-high audience of 9.3m (based on Nielsen’s DCR for January) by releasing a campaign titled ‘Millions More Buyers’.
The animated ad shows a couple finding a phone with the realestate.com.au app open, and using it to find their perfect home.
The ad is backed by the track ‘Purple Hat’ by German American duo Sofi Tukker.
The artist who completed the illustrations for the ad was Steve Scott. The campaign was created by BWM Dentsu Melbourne.
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The campaign will run across digital, out of home, radio and TV, with the aim of driving listing activity in the lead up to autumn.
REA Group chief audience and marketing officer, Melina Cruickshank, said sellers were at the heart of the campaign.
“We are seeing extraordinary search and enquiry activity on the realestate.com.au platform, which shows we have entered a true ‘sellers market’. It’s an excellent time to sell with so much demand,” Cruickshank said.
“We want sellers to know their properties will be seen by millions more buyers via realestate.com.au, compared with advertising off platform. By advertising on the platform with the number one reach, sellers will be in the best position to secure a great result.
“We hit a new record in January with a unique audience of 9.3m across the realestate.com.au platform. We have approximately three times the number of average monthly visits compared to our nearest competitor, reinforcing realestate.com.au as Australia’s clear market leader.”