News launches new campaign with Brand + Story & Thinkerbell

Majority-owned by News Corp Australia REA Group’s has released a new campaign via Brand + Story and Thinkerbell.

The campaign features the 2017 song by Angus and Julia Stone, Chateau and launched during the Australian Open finals.

In the 45-second spot, drone footage shows a montage of the reasons why people buy property.

REA Group general manager consumer marketing Sarah Myers commented: “Whether a person is buying, selling, or just dreaming about home ownership, we know and understand our audiences and there remains a lot of activity and optimism. We leverage our behavioural data and market trends to form the foundation of our brand positioning and communication strategy.”

The campaign will be on Channel 7, 9, 10 and BVOD, as well as online video, social, outdoor, digital, display and audio.

One of the OOH creatives


Production: Brand + Story

Creative strategy: Thinkerbell


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