Realestate.com.au launches new First Home Buyers Hub alongside second season of How to Home Loan video series
Realestate.com.au has launched the second season of its video series How to Home Loan, fronted by comedian Jess Harris, which will now live on its new First Home Buyers Hub platform.
Season two of the tongue-in-cheek educational campaign will highlight the realities of buying a home and the everyday challenges faced by first home buyers. It follows on from the first season and picks up on Harris’ home purchasing journey. Harris both writes and stars in the show.
“The How to Home Loan campaign targets women just like myself with a storyline I hope they can relate to and have a laugh at, and practical advice from the professionals to help empower them when it comes to making property and financial decisions,” said Harris.
Each episode will focus on a different theme, with the overall goal to help first home buyers feel more in control during the process, said REA Group general manager Eloise Wall.
“The message we want to share with first home buyers is that if you’re overwhelmed or if you haven’t been successful straight away, don’t be disheartened.
“Buying a home can be really tough, but there are lots of opportunities and different options first-time buyers can explore to get into the property market. Our role at realestate.com.au is to help Australians on that journey,” said Wall.
The First Home Buyer Hub will have everything new buyers need to know about the process, including how to secure finance and a dedicated checklist that can be used as a step-by-step guide.
How to Home Loan was created in collaboration with Melbourne production agency, Glue Content, and filmed in various locations across Melbourne. The content will be housed on the First Home Buyers Hub and rolled out across realestate.com.au, Facebook and Instagram channels and YouTube pre-roll.
