News unpacks new campaign

Property site has launched a TV advertising drive with its campaign driven by a time lapse animation of moving boxes unpacking themselves.

The campaign was created by M&C Saatchi Melbourne.

Joanne Whyte, GM of marketing communications & insights for said: “The campaign blends two symbolic images of new spring beginnings – the beauty of a blooming flower and the practicality of an ordinary moving box, so we linked these ideas creatively tying it back to our real estate audience.”

The TV campaign, planned by Starcom, will run on Seven. It will also run on outdoor and online.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.