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Reality TV streaming app Hayu launches on Fetch TV

NBCUniversal International’s reality TV streaming service Hayu has launched on Fetch TV’s platform.

It comes almost 18 months after NBCUniversal International’s reality TV streaming service Hayu launched in Australia.

The Hayu app is now available through the Fetch box

Over the next couple of weeks, Hayu’s app – which is already live from some Fetch subscribers – will roll out on all Fetch TV boxes with a two-month free trial available for subscribers before 30 September 2017.

After the trial, Fetch customers can subscribe for AU$5.99 a month and access the reality shows directly through the Fetch apps menu.

The streaming app provides more than 150 reality shows on demand at the same time as the US.

Fetch subscribers will have access to shows including The Real Housewives, Top Chef, Made in Chelsea, The Hills and Laguna Beach.

Hendrik McDermott, senior vice president, branded on demand entertainment for NBCUniversal International said the platform was a good way to grow Hayu’s presence in Australia.

“We are pleased to bring Hayu’s extensive reality TV programming line-up to Fetch’s impressive network of ISP partners and steadily growing subscriber base.

“We’re excited to now offer those subscribers access to Hayu and our vast library of top-quality reality content,” McDermott said.

Scott Lorson, CEO of Fetch TV said the integration of the app into Fetch’s service is part of plans to build Fetch’s content offering.

“Some of our most-watched shows are reality TV, so we’re thrilled to be able to offer Fetch subscribers access to the Hayu on-demand reality service,” Lorson said.

“Fetch now carries six linear channels from NBCUniversal International, and we’re pleased to further cement our relationship with the addition of the Hayu app.”

Hayu is one of a number of a new international SVOD services understood to be looking at moving into the Australian market to challenge the likes of Netflix, Stan and Presto. 

The news comes two weeks after mixed martial arts organisation UFC locked in Fetch TV as its official Australian broadcaster.

It also comes four months after Fetch TV’s rebrand and $10m marketing push, which saw ‘TV’ dropped from its logo.

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