Rebel Wilson happily gets stranded in latest Tourism Fiji ad

December 3, 2021 10:10

Australian actress and comedian Rebel Wilson has fronted another advertising campaign, this time in Tourism Fiji’s latest campaign.

It is the first major campaign from Tourism Fiji since the appointment of former South Australian Tourism Commission executive director of marketing Brent Hill took on the role of CEO in July.

In the 90-second master video for the campaign, Wilson is seen on a ramshackle boat, pontificating on how to find happiness. Wilson then lands in Fiji, to be welcomed by locals with “Bula”, exploring resorts and football pitches. It ends with fellow tourist ‘Steve’ also arriving in Fiji, before Wilson and Steve walk on the beach together.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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