Rebel Wilson’s Pooch Perfect premieres to 624,000 metro viewers on Seven

Seven’s latest reality competition format, Pooch Perfect, has premiered to 624,000 metro viewers, according to OzTAM’s preliminary overnight figures. With the addition of regional viewers, its total climbed to 922,000.

The program won the 7:30pm timeslot, with ABC’s 7.30 coming in at 528,000 metro (778,000 national), Ten’s Ambulance Australia getting 411,000 (617,000), and Nine’s RBT 394,000 (578,000).

It was, however, beaten by Seven’s earlier offering of Home and Away, which had 635,000 metro viewers and 996,000 total.

Angus Ross, Seven’s network director of programming, said the network was happy with the launch.

“We’re happy with last night’s launch of Pooch Perfect, a great new Seven Studios format. It won at 7:30 and won 25-54s in its slot, with significant week-on-week timeslot growth in both total people and 25-54s,” he said.

Later in the evening, Ten’s Gogglebox had 685,000 in the cities and 939,000 in total.

Gogglebox topped the key advertising demographics of those aged 16 to 39, 18 to 49 and 25 to 54. Home and Away was second in the 16 to 39s, ahead of Pooch Perfect, however the two Seven programs swapped places in the 18 to 49s and 25 to 54s.

The most-watch program overall was Seven News, which had 831,000 metro viewers in its first half hour. The 6:30pm slot had slightly more with 852,000. Nationally, the first half hour was slightly more popular, with 1.3m at 6pm and 1.299m at 6:30pm.

Nine News had 635,000 for its 6pm segment – 996,000 with the addition of national viewers – and 756,000 at 6:30pm (1.039 nationally).

In the breakfast battle, Seven’s Sunrise remained ahead with a metro audience of 259,000, and 463,000 across the country. This was a dip from Wednesday morning’s figure of 277,000.

It remained ahead of Nine’s Today, which climbed slightly from Wednesday’s 191,000 to 205,000. Nationally, it had 305,000.

Sunrise won in each capital city.

Due to the ongoing strength of Married At First Sight, which didn’t air last night, Nine has been largely winning the weekday evenings. However between Pooch Perfect, Home and Away and its news offering, Seven was able to win the night on Thursday. The channel had a 19.0% share, ahead of Nine’s 17.7%, Ten’s 15.0%, ABC’s 9.9% and SBS’ 5.1%.

The multi-channel with the largest audience share was Nine’s Gem with 3.9%, however Seven managed to stay ahead in overall network share. Seven Network had 28.2%, to Nine Network’s 26.7%, Network Ten’s 21.5%, ABC’s 15.3% and SBS’ 8.3%.

The rankings were replicated in regional Australia, with Seven winning on 18.7% for the channel and 31.1% for the network.

Ten, however, took out a win in the 25 to 54 demographic in the cities, with a 19.7% share, just ahead of Seven’s 19.5%. Seven Network snuck ahead with the addition of multi-channels, with 28.8% to Network Ten’s 27.1%.

It was a similar story in the 16 to 39s, with Ten’s primary channel commanding 22.5%, ahead of Seven’s 19.9% and Nine’s 12.7%. On a network level though, Seven had 30.7% of the 16 to 39s, to Ten’s 30.5% and Nine’s 22.2%.


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