Recipe to Riches’ Carolyn Creswell fronts campaign for her company Carman’s Fine Foods
Cashing in on her time as a judge on Ten’s Recipe to Riches, Carolyn Creswell is fronting a new campaign for her company Carman’s Fine Foods.
Produced by Ten’s creative solutions division Generate, the campaign features Creswell talking directly to camera about her success and her company’s journey.
National head of Generate Melissa Fein said: “We were really pleased to be able to support Carman’s first foray into television advertising by writing and producing content that reflects the high quality of their brand.”
Carman’s media agency Huckleberry provided brand consultation and strategy on the campaign.
Huckleberry group business director Megan Kay said: “We identified a great opportunity to build on Carolyn’s involvement as an expert on Ten’s Recipe To Riches to promote not only the Carman’s range, but also highlight the brand’s entrepreneurial spirit that it shares with the show.”
The campaign launched over the weekend.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Watch out Creatives, Ten’s “creative” solutions division Generate, must really have you shaking in your shoes with this one.
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Disappointed Russel Howcroft didn’t get a cameo appearance.
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