Recipe to Riches drops to 481,000 as X Factor swoops in

Lizzy Ryley, David "Nobby" Nobay, Caroyln Creswell and Darren Robertson

Lizzy Ryley, David “Nobby” Nobay, Caroyln Creswell and Darren Robertson

Ten’s Woolworths-backed food marketing show Recipe to Riches dropped to 481,000 viewers last night, marking its poorest ratings of the series with nearly three times as many viewers watching The X Factor on Channel Seven.

The fifth episode of the 12-part series featuring Droga5’s David “Nobby” Nobay was 21st for the night and 14th in people 25-54, Ten’s target demographic.

Last night the show focused on desserts and was won by Vicki Cameron-Smith, whose “Sweet Billie’s” macaroons are available for sale in Woolworths today.

Meanwhile, Seven rescheduled The X Factor live show to Tuesday night to accommodate live coverage of the Brownlow Medal on Monday.

The X Factor was the top program of the night with 1.343m viewers, and boosted Seven’s ratings for Winners and Losers, preliminary overnight metro ratings from OzTam show.

The X Factor was the second most watched program among 25-54s, just after Winners and Losers, which was third for the night with 1.168m.

Big Brother on Channel Nine from 7pm to 8.30pm held on to much of its audience with 923,000 viewers across the five cities. The show was third in people 25-54.

The second episode of Sleepy Hollow saw another drop for Ten, with just 525,000 viewers, falling from 597,000 on its first outing last week. The American drama series featuring a reincarnated Ichabod Crane and Headless Horseman in the modern day was 13th in  25-54.

Of the evening game shows Channel Nine’s Hot Seat beat Million Dollar Minute on Channel Seven with 591,000 viewers at 5.30pm while Million Dollar Minute was close behind with 576,000.

Seven’s Sunrise won the morning battle in all five cities yesterday with 362,000 total viewers, while Today on Channel Nine had 309,000.

The live final of Australia’s Next Top Model on Fox8 was the top program on subscription TV with 118,000 viewers.

Tuesday’s top 15 shows:

  1. The X Factor Live Results Seven 1,343,000
  2. Nine News Nine 1,182,000
  3. Winners and Losers Seven 1,168,000
  4. Seven News Seven 1,164,000
  5. A Current Affair Nine 938,000
  6. ABC News ABC1 928,000
  7. Big Brother Nine 923,000
  8. Today Tonight Seven 921,000
  9. Home and Away Seven 912,000
  10. Big School Nine 794,000
  11. 7.30 ABC1 766,000
  12. Rise of the Continents ABC1 625,000
  13. Come Fly With Me – Rpt Nine 612,000
  14. Ten Eyewitness News Ten 609,000
  15. Foreign Correspondent ABC1 596,000

Tuesday’s share:

  • Seven 25.0%
  • Nine 19.7%
  • ABC1 12.1%
  • TEN 11.5%
  • 7TWO 5.0%
  • SBS ONE 4.8%
  • ABC2 3.5%
  • ELEVEN 3.4%
  • GO! 3.3%
  • ONE 3.0%
  • Gem 2.9%
  • 7mate 2.8%
  • SBS 2 0.7%
  • NITV 0.1%
  • ABC News 24 1.1%
  • ABC3 1.0%

Copyright of the Data is owned by OzTAM. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM.

Megan Reynolds


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.