Royal Caribbean tells Australians ‘this is not a cruise’

Royal Caribbean International has asked Australians to “Come Seek” a different cruise experience and join the “world’s biggest playground”.

The ad uses the slogans “this is not a cruise, this is a Royal Caribbean cruise” and “this is not your dream holiday, this is your next holiday”.

The brand campaign, created by Hulsbosch, aims to differentiate Royal Caribbean from its competitors by showing Australians the different activities on board such as snorkelling, indoor sky diving, surf riding, dodgem cars, rides and entertainment shows.