Reckitt Benckiser hands Holler digital activations account

Reckitt Benckiser has appointed Holler Sydney as its digital activations agency after a competitive pitch.

Holler, which already handles Reckitt’s social media activity, saw off competition from Reactive and Iris to win the business.

The agency will now handle all Reckitt Benckiser’s Australian brands including Veet, Durex, Airwick and Dettol.

The announcement:

SYDNEY, Australia – March 7, 2012 – Reckitt Benckiser Australia, a world leader in the global household, health and personal care sectors, has appointed Holler Sydney as its Digital activations agency of choice for Australia, working with Euro RSCG, the lead Creative Agency across all of its brands.

Building on the success that Holler and Reckitt Benckiser have already enjoyed working on innovative social media campaigns for Veet, Durex, Airwick and Dettol, Holler will now be running digital activations and social media across the entire portfolio of Reckitt Benckiser Australian brands.

Holler CEO and Founder, Mike Hill said of the win “We are excited about extending our relationship with Reckitt Benckiser. This win is a great testament to the fantastic work we’ve already done together in the social space for the likes of Durex, Veet and Dettol.”

Source: Press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.