Recognition PR and Outsource acquire Write Away

In a three-way take over, Sydney-based Write Away Communication + Events has been bought by Recognition PR and marketing services firm Outsource for an undisclosed sum.

The deal will see Write Away, which launched in 1986, move to Recognition PR’s Circular Quay office from March 28. The agency’s name will remain unchanged, and its principal, Jody Hammond, will take on a new role as general manager.

Outsource and Recognition PR are owned by Elizabeth Marchant and Adam Benson.

Benson told Mumbrella: “We’ve known the guys at Write Away for quite a few years. They started talking about an exit plan, and we said we’d be very interested. The more we talked, the more it seemed like a good fit.”