Record audience for Paralympics Opening Ceremony, The Voice tops entertainment
The Opening Ceremony of the Tokyo Paralympics brought 643,000 metro viewers to Seven overnight, easily setting a record for the biggest audience of any edition of the Paralympics.
The previous record was the 465,000 who tuned in to the 2008 Beijing opening ceremony on the ABC. The performance of the Paralympics, as well as the continued strength of The Voice, gave Seven an easy win on Tuesday night.
The colors of the #TokyoParalympics 🤩@Tokyo2020 x #OpeningCeremony pic.twitter.com/DBxarYRnae
— NBC Olympics & Paralympics (@NBCOlympics) August 24, 2021
The Voice continued its run topping entertainment with 1.108 million metro viewers, and also winning the 18-49 and 25-54 advertising demographics.
#2 in entertainment was Ten’s Australian Survivor, which brought in 689,000 metro viewers and also took out the 16-39 demo. Seven’s Home And Away aired with 686,000 metro viewers, while The Chase Australia brought in 624,000 metro viewers.
Nine’s 2021 season of The Block continued to struggle against its primetime competition in metro markets, with an average audience of 609,000 metro viewers. The Hundred With Andy Lee had 390,000.
Seven News was the #1 program overall on Tuesday, with 1.195 million metro viewers. Nine News meanwhile brought in 1.064 million metro viewers.
As mentioned, Seven won the night with a 37.6% network share, ahead of Nine with 24.4%, Ten with 19.2% and ABC with 12.1%.
Seven was easily the #1 primary channel with a 29.4% share, while 7mate was the top-rating multi-channel, taking a share of 3.4%.
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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topics
Australian Survivor
Nine
Paralympics
Seven
Ten
The Block
The Hundred with Andy Lee
The Voice
The Voice Australia
