Record audience for Paralympics Opening Ceremony, The Voice tops entertainment

The Opening Ceremony of the Tokyo Paralympics brought 643,000 metro viewers to Seven overnight, easily setting a record for the biggest audience of any edition of the Paralympics.

The previous record was the 465,000 who tuned in to the 2008 Beijing opening ceremony on the ABC. The performance of the Paralympics, as well as the continued strength of The Voice, gave Seven an easy win on Tuesday night.

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