Record March quarter as ad demand lifts 2.8%

Andrew Banks

May 2, 2022 3:39

Australia’s media agency market is thriving post COVID, reporting record levels of advertising demand for both the March quarter and financial year-to-date periods while also positioning itself for further growth into April and May.

The growth trend also continued into March, with the value of ad spend for that month lifting 2.8% as the Digital, Cinema and Radio media all delivered strong gains. Although the March total was not at the same levels seen in March 2018 and 2019, the increase continued the consistent monthly growth reported in this market over the past year.

And Standard Media Index’s Forward Pacings data shows more gains are expected in April, with early spend (ex-Digital) only 2.6% below April 2021 levels with a week’s left of trading yet to be included.

SMI AU/NZ managing director Jane Ractliffe said the result reflected the strong level of consistency now evident in the market following the huge disruptions during the COVID period.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

Topics