Red Agency hired to make Queensland rail ‘sexy’ for younger travelers

Queensland Rail Travel has hired a PR agency in a bid to make rail travel “sexy” and more appealing to younger audiences.

The Red Agency Melbourne has been appointed to boost the profile of the operator among the southern states as well as abroad, particularly the US and UK.

“The image of rail travel in Australia tends to be associated with older travelers, and yet young Australians use trains a lot when they’re traveling overseas. We’re looking to help make rail travel sexier,” Red Agency account manager Sam Watson told Mumbrella.

Queensland Rail Travel GM Max Kruse said: “When we set out to engage a PR agency we were looking for a company with extensive contacts in the consumer travel and trade media as well as the creative flair to take our messages to a broader audience. Red Agency certainly fits the criteria thanks to its considerable history in working with clients in the tourism industry. The fact that they have offices in Brisbane, Sydney and Melbourne is also a great plus for us.”

Red Agency already works with travel and tourism brands including Accor, Tourism Australia, Hilton Melbourne South Wharf, Stayz and Avalon Airport.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.