New management at The Red Agency as Neil Travers is replaced by James Wright

James Wright

In: James Wright


Out: Neil Travers

The Red Agency has become the fourth PR agency in less than a week to announce new leadership.

In this case, James Wright is to move from the UK to become GM of the agency, which is part of Havas’ Euro RSCG Group.

At the time of publishing, the agency had not responded to Mumbrella’s inquiry about the status  of CEO Neil Travers. Travers’ LinkedIn profile lists the 35 year PR industry veteran as having departed the agency in December although he is still listed on the agency website as CEO.

Wright’s appointment  is just the latest of a string of management shakeups across Australia’s PR agencies in recent days.  Since this time last week, the changes have included:

Wright’s appointment to The Red Agency was announced by Euro RSCG Group’s CEO Anthony Gregorio.

Wright was previously in the UK as MD of PR agency Grayling where he spent 11 years focusing on crisis management, digital, CSR and sustainability.

Gregorio said in the announcement: “James’ career is impressive. He has worked with blue chip clients across Europe and internationally conceived some of the most well-known campaigns that have had enormous impact for his clients. I am very happy he decided to move to Australia, and even more excited that he chose to join our group.”

Wright said: “The opportunity to move to a new market and head up The Red Agency was too good to turn down. We have some ambitious plans for the agency, the PR world is changing rapidly and we aim to be at the forefront of that, leading the way. I am very much looking forward to working with the highly talented team already with the agency to deliver on this.”

Wright is due to start at the end of April.

Update: A spokesman told Mumbrella: “Neil Travers – who was the founder of Red Agency – has stepped down. James will lead Red in Sydney, Melbourne and Brisbane.”


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