F.Y.I.

Red Agency PR appointed by Cosentino Group

Following a competitive pitch, Red Agency has been selected by Cosentino Group, a producer of quartz surfaces, as their Australian PR partner.

The announcement:

Cosentino Group selects Red Agency as it enters Australian market

Sydney, 2 November: The Cosentino Group, the world’s leading producer of Silestone® quartz surfaces, has selected Red Agency as its PR partner following a competitive pitch. The Spanish company, which distributes to over 50 countries, announced its entry into the Australian market last month.

Employing over 2,100 people around the world, Cosentino is a multinational group, which focuses its activities on the design, production and distribution of architectural and decorative natural stone solutions for the home and public spaces. The organisation prides itself on unique design, innovation and respect for the environment.

Cosentino has a number of high profile ambassadors, including two-time Formula 1 world champion Fernando Alonso, current MotoGP champion Jorge Lorenzo and model Andres Velencoso Segura. Red Agency will be leveraging these relationships and helping create others as the company finalises its Australian distribution channels.

James Wright, General Manager of Red Agency, said: “We are developing a trade strategy initially, leveraging Cosentino’s international leadership, their ambassador programme, telling the story of how the product is produced and showcasing it. It is an elegant, beautiful and stylish that speaks for itself, so we will be using a lot of imagery in our communications.”

Gary Isherwood, Area Manager, Cosentino Australia, said: “Our development is based on international expansion and Australia is our next step. We are initially focusing on the trade before looking to move into the consumer space next year.” On the appointment of Red Agency, Isherwood commented: “Red Agency demonstrated great strategic insight into our market and immediately after their pitch presentation we knew they were the partner we wanted to work with.”

In Spain, one of every four kitchen worktops are Silestone®, while in the US, Silestone® has a 75% market share of quartz surfaces and more than 7% in kitchen bench tops.

Source: Red Agency press release

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