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Red Agency wins large consultancy of the year at PRIA’s Golden Targets

Red Agency has taken home the Public Relations Institute of Australia’s (PRIA) Golden Target award for the large consultancy of the year, and also managed to score four other Golden Target awards and three in the highly commended category.

Sefiani took home national campaign of the year, bringing the agency to a total of five Golden Targets and four mentions in highly commended.

Sefiani Communications Golden Targets awards included crisis management campaign of the year, issues management campaign of the year, integrated marketing and communication campaign of the year and pro bono campaign of the year.

Robyn Sefiani, managing director at Sefiani, said: “Working closely with the courageous and determined Brieana Rose and pro bono legal adviser Fiona McLay to achieve legislative change for image-abuse offences has been both inspirational and a privilege. The positive outcome of our work has been a career highlight.

“I’m immensely proud of our exceptional teams at Sefiani and Kite, who produce such outstanding work and outcomes for our wonderful clients who entrust their business with us.”

Red Agency won small budget campaign for Australian macadamias ‘Little Mac’, health campaign for The Riderless Bike, and an account manager at the agency, Ayla Fitzgibbon, won the award for future leader of the year.

The agency was highly commended in the content marketing award for its Bottom 100 campaign, small budget campaign and future leaders.

Anne Howard, CEO of the PRIA, said in a statement: “There is no higher honour in Australia for public relations and communication professionals than winning a National Golden Target award, and this year the Awards attracted a record number of entries from all sectors of the industry, and from every State and Territory in the country.

“During the past twelve months, PRIA drew on the expertise, knowledge and experience of senior industry professionals to completely overhaul the Golden Target Awards to ensure they reflect contemporary practice in today’s fast changing industry and remain the most prestigious and hard to win accolade in the PR and communication calendar.”

Full list of winners:

  • Advocacy and Public Affairs Campaign
    HIGHLY COMMENDED – Reverse the cuts: Community Legal Centres Queensland
    HIGHLY COMMENDED – Addressing Privacy Breach: the taking and sharing of intimate images without consent:
    Sefiani
    WINNER – Justice for Kids campaign: Essential
  • Business-to- Business Campaign
    HIGHLY COMMENDED – REST Industry Super employer engagement campaign: Future of Work and Bridge the Gap:
    Sefiani
    WINNER – LAUNCH OF INTERNATIONAL CONVENTION CENTRE SYDNEY (ICC SYDNEY): ICC Sydney & History Will Be
    Kind
  • Community Relations Campaign
    HIGHLY COMMENDED – Darling Downs Hospital & Health Service Toowoomba Hospital Redevelopment
    Project: Helen Hutchings – Phillips Group
    HIGHLY COMMENDED – Aubin Grove Station: Built in the community, for the community: Public
    Transport Authority
    HIGHLY COMMENDED – How communities shaped the West Gate Tunnel Project: Transurban – West
    Gate Tunnel Communications team
    WINNER – 2016/17 Yellow Pages and White Pages covers program launch: Haystac
  • Consumer Campaign
    HIGHLY COMMENDED – Buderim Ginger Rally: Agent99 Public Relations
    HIGHLY COMMENDED – The YES Test: Herd MSL
    HIGHLY COMMENDED – Ostelin National Vitamin D Awareness Day 2016: Haystac Brisbane
    HIGHLY COMMENDED – Bridge to Brisbane 2016: P4 Group
    WINNER – Australian macadamias announces Macadamia Red Agency
  • Content Marketing
    HIGHLY COMMENDED – Jurien Bay Time: JLCA
    HIGHLY COMMENDED – 3M #FUTUROHERO: Magnum &  Co
    HIGHLY COMMENDED – The Bottom 100 – Red Agency, Havas, Havas Media and Finch for Fund for Peace: Red
    Agency and Havas Sydney with Fund for Peace
    WINNER – Albert Street Precinct Marketing: Helen Hutchings – Phillips Group
  • Corporate Public Relations Campaign
    HIGHLY COMMENDED – Perth Busport: A new level of public transport education: Transperth and Public Transport
    Authority
    WINNER – Characters of Kings Cross: N2N Communications + Coca-Cola
  • Crisis Management Campaign
    HIGHLY COMMENDED – NSW DPI North Coast Shark Net Trial: NSW DPI Performance and Engagement
    WINNER – Addressing Privacy Breach: the taking and sharing of intimate images without consent: Sefiani
  • Digital and Social Campaign
    HIGHLY COMMENDED – X-Men: Apocalypse Home Release: History Will Be Kind
  • WINNER – Radiance of the Seas Digital Campaign: LBPR
  • Experiential Campaign
    HIGHLY COMMENDED – Golden Gaytime Crumb Shed: Mango Communications
    HIGHLY COMMENDED – Synergy Schools Solar Challenge: JLCA
    WINNER – Australia’s first poo-powered car: Queensland Urban Utilities
  • Government Sponsored Campaign
    HIGHLY COMMENDED – Stop it at the Start – National campaign to reduce violence against women and their
    children: Department of Social Services
    HIGHLY COMMENDED – BOM Weather App: Bureau of Meteorology
    WINNER – Horizon Communication Group – Hey Tosser! Campaign: Horizon Communication Group
  • Health Campaign
    HIGHLY COMMENDED – Gallipoli Medical Research Foundation (GMRF) PTSD Campaign: P4 Group
    HIGHLY COMMENDED – Do You See What I See? eye health initiative: Bayer Australia and SenateSHJ
    WINNER – The Riderless Bike: Red Agency, Havas and Finch
  • Integrated Marketing and Communication Campaign
    HIGHLY COMMENDED – Vote to protect the Great Barrier Reef: QUT and Great Barrier Reef Foundation
    HIGHLY COMMENDED – 2016/17 Yellow Pages and White Pages Covers Program Launch: Haystac
    HIGHLY COMMENDED – Nowhere to go – protecting Queensland koalas from excessive tree-clearing (Integrated
    Campaign): WWF-Australia
    WINNER – Shutdowns: Two major Perth rail disruptions: Transperth and Public Transport Authority
    WINNER – Million Dollar Fish S2 – Better Luck in The NT: Kite Communications
  • Internal or Change Management Communications Campaign
    HIGHLY COMMENDED – Westpac 200 Years: Westpac Corporate Communications
    HIGHLY COMMENDED – Australia’s first government department on Workplace by Facebook: DPI Performance
    Engagement
    WINNER – OneShop: Coles Supermarkets
  • Issues Management Campaign
    WINNER – Addressing Privacy Breach: the taking and sharing of intimate images without consent: Sefiani
  • Major Campaign
    HIGHLY COMMENDED – nbn™ Sky Muster™ II: nbn / One Green Bean
  • HIGHLY COMMENDED – Synergy Schools Solar Challenge: JLCA
    HIGHLY COMMENDED – Two Queensland greats bringing mutual strength and trust to banking: Phillips Group
    WINNER – Brisbane Festival 2016: P4 Group
  • Pro Bono Campaign
    HIGHLY COMMENDED – ANZGOG’s Save the Box: IMPACT Communications
    WINNER – Addressing Privacy Breach: the taking and sharing of intimate images without consent: Sefiani
  • Small Budget Campaign
    HIGHLY COMMENDED – ME Bank – Super Smashaday: Keep Left
    HIGHLY COMMENDED – Camp Quality: Crackers for a Cause: Camp Quality and Red Agency
    WINNER – Australian macadamias announces & Little Mac to the world: Red Agency
  • Thought Leadership Campaign
    HIGHLY COMMENDED – Meet Graham: Transport Accident Commission
    WINNER – Map and Page: Westpac’s Businesses of Tomorrow Campaign: Map and Page / Westpac
  • INDIVIDUAL AWARDS
  • Future Leaders
    HIGHLY COMMENDED – Cassie Dellit: Red Agency
    HIGHLY COMMENDED – Shane Allison: Sefiani
    WINNER – Ayla Fitzgibbon: Red Agency
  • Public Relations Educator of the Year
    WINNER – Robert Gill: Swinburne University of Technology
  • Student of the Year
    HIGHLY COMMENDED – Norma Morgan-Shelley: Queensland University of Technology
    HIGHLY COMMENDED – Matthew Jensen: Queensland University of Technology
    WINNER – Holly Lister: Queensland University of Technology
  • TEAM/ORGANISATION AWARDS
  • Corporate In-House PR Team of the Year
    HIGHLY COMMENDED – Energy Queensland Cyclone Debbie Communications Response
  • WINNER – The Finder.com.au PR team
  • Government In-House PR Team of the Year
    WINNER – Public Transport Authority Corporate Communications
  • Not-for- Profit In-House PR Team of the Year
    HIGHLY COMMENDED – Cancer Council Victoria
  • Small Consultancy of the Year
    HIGHLY COMMENDED – Hunter Communications
    WINNER – VIVA! Communications
    WINNER – Elevate Communication
  • Medium Consultancy of the Year
    HIGHLY COMMENDED – Think HQ
    HIGHLY COMMENDED – Sefiani Communications Group
    WINNER – Sauce Communications
    WINNER – FULLER Brand + Communication
  • Large Consultancy of the Year
    HIGHLY COMMENDED – Herd MSL
    HIGHLY COMMENDED – Weber Shandwick Australia
    WINNER – Red Agency
  • PRE-EMINENT AWARDS
  • The President’s Award
    WINNER – Annabelle Warren
  • Excellence in Measurement and Evaluation
    WINNER – Brisbane Festival 2016: P4 Group
  • National Campaign of the Year
    WINNER – Addressing Privacy Breach: the taking and sharing of intimate images without consent: Sefiani
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